ThinkGeek apologizes to Big Pork

The U.S. National Pork Board issued a Cease-and-Desist Order to ThinkGeek for calling unicorn “the new white meat.”

ThinkGeek responds:

Geeknet Apologizes to National Pork Board for Unicorn Meat Confusion

‘New white meat’ from sparkly unicorns not meant to replace pork-based diets

MOUNTAIN VIEW, California, June 21, 2010, Geeknet, Inc. (NASDAQ: LNUX), the online network for the global geek community, announces its public apology to the National Pork Board for unintended confusion surrounding unicorn meat versus pork.

Recently, the National Pork Board issued a “cease and desist” warning to ThinkGeek, a Geeknet company and the premier retailer for the global geek community, regarding its April 1 product launch of canned unicorn meat, which can be seen at http://www.thinkgeek.com/stuff/looflirpa/.

“It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity.”

“Ironically, other than the Pork Board, we do more than anybody else to promote pig consumption among geeks,” Kauffman said. Constantly working to encourage a “passion for pork”, ThinkGeek offers more than 15 different pork-inspired products including: Bacon Soap, Bacon Lip Balm, Bacon Mints, MMMMVelopes (bacon-flavored envelopes) and BaconPop Flavored Popcorn.

To make good on its apology to the Pork Board, ThinkGeek is extending a special discount to everyone offended by the portrayal of Unicorn Meat as “the new white meat.” For a limited time, visitors to ThinkGeek.com can take $10 off any order of $40 or more by using the code PORKBOARD at checkout. The discount applies to merchandise totals and excludes shipping charges. The coupon is good until 6/30/2010 at 11:59PM ET.

Canned unicorn meat and products from other mythical, virtual and fictional characters, as well as tangible products, can be found at thinkgeek.com.

ABOUT THINKGEEK

ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. (NASDAQ: LNUX), ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. For more information, please visit thinkgeek.com or call 1-888-GEEKSTUFF.

ABOUT GEEKNET

Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, Geek.com, Ohloh and freshmeat. We serve an audience of nearly 44 million users* each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.

(*May 2010 Unique Visitors 43.5M. Source: Google Analytics and Omniture) Geeknet, SourceForge, Slashdot, ThinkGeek, Ohloh and freshmeat are trademarks of Geeknet, Inc. All other trademarks or product names are the property of their respective owners.

This is almost as funny as when they went after a woman for promoting breastfeeding on her blog by calling breast milk “the other white milk.” And then there’s possum.

One Response to “ThinkGeek apologizes to Big Pork”

  1. Big Pork threatens mother promoting breast milk « Science Notes Says:

    […] Science Notes: Big Pork, suffering from a sense of insecurity behind their 12-inch layer of lard, feels threatened by breastfeeding mothers […]


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