Kara Kuryllowicz shares what she’s learned from assorted clients and editors over more than two decades as a corporate and magazine writer.
Good writing starts before the writer gets anywhere near a keyboard. It all begins with the right attitude. Then you do the appropriate research and ask the right questions. She’ll give you tips on writing the first few lines – the hardest part for many of us.
Kara takes you through a process that produces marketing copy that will help sell your firm’s products and services. She’ll also share:
- the rules she’s learned to write by
- ideas on how to conquer (or at least manage) writer’s block
- feeding your creativity
Kara has kindly provided a copy of her slides on Writing to Sell (opens a PowerPoint file).
Kara has tackled such wildly disparate topics as scuba diving with sharks, ice machines, beer ,and industrial coatings, both online and in print.Kara Kuryllowicz is BizWrite. Independently employed for the past 16 years, she has provided content and copy for clients such as Labatt Breweries of Canada, Cadillac Fairview, Maclean’s and a host of small to medium-size corporations. She writes for a range of consumer (Profit, SOHO, Toronto Star) and business press.
Kara is a graduate of Ryerson Polytechnic University’s School of Journalism. She worked full-time for Maclean Hunter, Southam Communications and Imperial Life of Canada before striking out on her own.
She’s a member of the Editors Association of Canada, the Periodical Writers Association of Canada, Digital Eve and of course, IABC.
She’s also the author of tourist guides on Ottawa and Chicago and a coffee-table book on the Canadian Rockies.